Hot shots golf fore special shots1/23/2024 ![]() Yes, NBC pays a rights fee to the PGA of America, requiring the network to sell some advertising to underwrite the cost of putting on the broadcast. The number of advertisements is the absolute least the network can show and still make money from the agreement.īut that argument falls apart with the Ryder Cup. The cost of rights is expensive, the networks say, and while NBC/CBS or anyone else would love to show golf on a commercial-free loop, it’s not financially feasible to do so. Traditionally, golf’s biggest broadcasters have leaned on the argument that commercials are a business matter. With Friday morning’s early commercial onslaught, it’s also worth noting that NBC traditionally loads its commercials early on in its broadcasts to show fewer of them as the day progresses. In the age of LIV, player payment is more important than ever, which makes the existence of golf TV advertisements equally as important. The money the governing bodies receive from the networks allows the governing bodies to pay their players and employees. Because the Ryder Cup sells a lot of advertising, NBC pays a lot of money to the governing bodies (in this case the PGA of America and DP World Tour) for the rights to broadcast the event. The Ryder Cup sells a lot of advertising, which makes NBC a lot of money. Of course, it’s worth remembering the cycle that has created today’s golf TV product. How is this possible.- Fore Play September 29, 2023 ![]() We’re seeing two commercials for every one golf shot. “Gotta be a way to offer a commercial-free version that shows every shot that people can pay for.” “Biggest event in golf happens every two years and we are just bombarded with commercials,” tweeted Aaron Flener, a caddie to PGA Tour pro JT Poston. One by one, viewers logged online to voice their displeasure with the pace of the NBC-run telecast, the technical gaffes that preempted key moments in matches, the moments that weren’t shown at all, and, most pressingly, the overall number of advertisements shown. The USA Network, responsible for covering the first 10-plus hours of the Ryder Cup on Friday, delivered an onslaught of advertisements to viewers in those opening few hours, enraging the golf internet and resurrecting the neverending debate about the state of golf-viewing in the U.S.Īs the night inched toward dawn, things didn’t get much better. ET, there was no pot of gold waiting on the other side of this midnight rainbow - only commercials. And for those who did, the end result should have been a sort of golf utopia: a place where sickos were rewarded for their bad decisions with beautiful, glorious middle-of-the-night Ryder Cup golf.īut when play finally began around 1:30 a.m. The truth is that only the hardest of diehards either rose in the middle of the night on Friday or guzzled some caffeine and prolonged their Thursday evenings to watch. ET, the Cup found itself squarely in an American television twilight zone - too late for the Pacific timezone to tune in, and too early for the Eastern. With the first matches going off shortly before 8 a.m. Rome is six hours ahead of the East Coast of the U.S., and nine hours ahead of the West. ![]() ROME - If you tuned into the Ryder Cup from the United States in the wee hours Friday morning, you didn’t do so by accident. NBC's early Friday morning Ryder Cup coverage drew the ire of golf fans. ![]()
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